SEO + PPC Agency

We get your business found.

Canonicals is a search-first agency built for small and medium businesses. We turn clicks into customers through SEO that ranks and PPC that converts.
Start a Project
Learn More
Scroll
EST.2025
• SEO Audits • Google Ads • Keyword Research • Bidding Strategies • SEO Strategy • Link Building • SEO Audits • Google Ads • Keyword Research • Bidding Strategies • SEO Strategy • Link Building • SEO Audits • Google Ads • Keyword Research • Bidding Strategies • SEO Strategy • Link Building
What we do

We make you the number 1 choice

We combine deep technical expertise with creative strategy to help businesses like yours dominate search results, both organic and paid.
01

Rank Higher

We dive deep into your market, find the keywords that matter, and build an SEO strategy that gets you to page one and keeps you there.
02

Convert More

Every click costs money. We build and manage PPC campaigns that target the right people at the right time, turning ad spend into real revenue.
03

Grow Faster

No vanity metrics. We track what matters to your bottom line and continuously optimize to scale your business sustainably.
Our Services

Everything you need to own the search results.

Technical SEO Audits
We crawl every corner of your site, find what's broken, and fix it. From site speed to schema markup, we make sure search engines love your website as much as your customers do.
Site Speed Core Web Vitals Schema Crawlability
Content Strategy & Creation
Keyword-driven content that speaks to your audience and ranks. We build editorial calendars, write optimized copy, and create content that earns links naturally.
Blog Posts Landing Pages Keyword Mapping Editorial Performance
Link Building & Digital PR
Quality backlinks from relevant, authoritative sites. We use outreach, guest posting, and digital PR to build the kind of link profile that moves rankings.
Outreach Guest Posts Digital PR Authority Building
Ads Management
From search to shopping to display, we build and manage campaigns that maximize your return on ad spend. Every pound is tracked, tested, and optimized.
Search Ads Shopping Ads Display Remarketing
Web Design & Development
Your website is your hardest-working salesperson. We design and build fast, conversion-focused websites that look incredible and are engineered from the ground up for search performance.
Responsive Design Performance Hugo UI/UX
Website Performance Optimisation
A slow site kills rankings and conversions. We optimise every layer of your website — from server response times to image delivery and render-blocking resources — so your pages load fast and keep users engaged.
Core Web Vitals Page Speed Image Optimisation Caching
Meet the Founders

Two specialists. One mission.

We started Canonicals because we were tired of seeing small businesses get burned by agencies that over-promise and under-deliver. We keep it honest, hands-on, and results-driven.
Co-Founder John Fegan

John Fegan

Co-Founder
John brings 15+ years of search experience across some of the world's most competitive industries — from iGaming and betting to working for brands like Tescos, Milroys and Thorntons.
Co-Founder Tom Gregan

Tom Gregan

Co-Founder
Tom also has 15 years experience winning traffic from search engines, helping brands like Allianz, MoneySupermarket, Forbes Advisor and Timeout to build strategies that drive traffic and sales.
Pricing

Transparent pricing. No hidden fees. Ever.

PPC
SEO
Standard
£500 /month
Ad spend: £1,000 – £3,000
Perfect for small businesses getting started with paid search. Full campaign management with transparent reporting.
Google Ads campaign setup & management
Keyword research & bid strategy
Ad copy creation & A/B testing
Monthly performance reporting
Conversion tracking setup
Get Started
Large
£1,000 /month
Ad spend: £3,000 – £5,000
For growing businesses ready to scale. Advanced strategy, multi-channel campaigns, and dedicated account management.
Everything in Standard
Multi-channel campaign strategy
Advanced audience segmentation
Competitor analysis & benchmarking
Landing page recommendations
Get Started
Custom
Let's talk
Ad spend £5,000+
For serious spenders who need a bespoke strategy. Management fees tailored to your goals, scale, and complexity.
Everything in Enterprise
Bespoke strategy & roadmap
Dedicated senior account lead
Custom reporting dashboards
Priority support & weekly calls
Get Started
SEO Retainer
£1,000 /month
Every business is different, and SEO is not one-size-fits-all. We build bespoke strategies based on your industry, competition, and growth goals. Pricing is confirmed after a discovery call where we get under the hood of your site and your ambitions.
In-depth technical audit
On-page optimisation
Link building & digital PR
Keyword strategy & mapping
Content strategy & creation
Monthly reporting & calls
Book a Discovery Call
Contact

Ready to start growing?

Tell us about your business and we'll put together a free, no-obligation proposal. No sales pitch, just straight-up advice.
01
Fill out the form
02
One of our team will get in contact
03
Receive a tailored proposal