Be the answer AI gives.

Traditional SEO aims to rank your pages as a listing in a results page. AI optimisation aims to get your brand cited and recommended inside the AI-generated answer itself. Both practices are overlapped, but also require specific tasks that work for them specifically, e.g. earning mentions on Reddit for AI, or fixing HREFLang for SEO.

Not directly, but when researching how to answer a question they often draw on other websites to fact check and/or colour-in how to think about the topic. By including your website in their 'grounding', you can earn traffic via mentions and/or citation links to pages on your website.

We track how often your brand is mentioned and cited across the major AI platforms for themes of prompts that relate to common issues experienced by your customers. We take as a lag measure of your visibility referral traffic from AI tools and improvements in AI Overview appearances.

Yes. AI platforms lean heavily on the same authority, technical and content signals that power organic search, so strong SEO foundations make AI optimisation far more effective. We treat them as one connected strategy.

The short answer is it depends. AI traffic is split into citations and mentions that come from LLM trained data and opportunities that come from fact checking work for non-evergreen topics. Falling as part of training data can take months to achieve, but showing for the fact checking work can be done in 2 to 3 months - depending on the competitiveness of the vertical.