Migrate without losing rankings.
Redesigns, replatforms, and domain changes are the riskiest moments in SEO. We plan and project-manage your migration so you keep the traffic and authority you've worked for.
What is an SEO site migration?
A site migration is any significant change to your site that affects how search engines see it — a new domain, a new platform, a redesign, a URL restructure, or moving to HTTPS.
Done carelessly, migrations can wipe out years of rankings overnight. Done properly, they're an opportunity to come back stronger. We manage every detail so your equity transfers cleanly to the new site.
What's included
- Pre-migration benchmarking
- Complete URL redirect mapping
- Staging site QA & testing
- Launch-day monitoring
- Indexation & crawl recovery
- Post-launch performance tracking
Why it's worth doing right.
Migrations are high-stakes. Expert planning is the difference between a smooth move and a traffic disaster.
Protect your rankings
Careful redirect mapping and QA preserve the authority and positions you've earned.
Avoid traffic loss
We catch the issues that sink most migrations before they ever reach your live site.
Faster recovery
Proactive monitoring means any post-launch dips are spotted and fixed quickly.
A cleaner site
Migrations are the perfect time to fix legacy issues and improve site structure.
Peace of mind
We project-manage the SEO side so your team can focus on the build.
Stronger foundation
You launch on a technically sound site that's ready to grow, not just survive.
How we manage migrations.
A meticulous, checklist-driven process built to eliminate risk at every stage.
Benchmark
We record your current rankings, traffic, and indexed URLs so nothing slips through unnoticed.
Map & Plan
Every old URL is mapped to its new destination, with a full pre-launch SEO checklist.
Test on Staging
We QA the new site before launch — redirects, metadata, structure, and crawlability.
Launch & Monitor
We oversee go-live and monitor closely afterwards to catch and fix any issues fast.
Questions, answered.
There can be short-term fluctuation around launch, but a properly planned migration preserves your rankings and traffic. Our entire process is designed to minimise and quickly recover any movement.
As early as possible — ideally before the new site is built. The biggest migration wins come from planning SEO into the project from the start, not bolting it on at the end.
All of them: redesigns, platform changes (e.g. to Shopify or WordPress), domain changes, HTTP to HTTPS, URL restructures, and consolidating multiple sites into one.
We monitor crawling, indexation, rankings, and traffic closely for several weeks, fixing any issues that arise and reporting on how cleanly your equity transferred.
Ready to grow?
Tell us about your business and goals. Your enquiry comes straight to the founders — we'll get back to you within 24 hours with initial thoughts on how we can help.
What happens next?
- 1 A founder reviews your enquiry and does some initial research
- 2 We schedule a free 30-minute discovery call
- 3 We scope the right specialists and send a tailored proposal