Publishers

10 years in publishing

We’ve spent 10 years working with publishers on editorial SEO at scale — including work with Forbes and Time Out. Publisher SEO is its own discipline: enormous archives, fast-moving newsrooms and traffic that lives and dies by how well search understands your authority.

Why publisher SEO is different

• Scale. Hundreds of thousands of URLs, legacy archives and templates mean small technical decisions have outsized impact. Crawl budget, indexation and internal linking are make-or-break.
• Editorial velocity. News and evergreen content need different strategies. We help newsrooms capture trending demand while building durable evergreen assets that compound over time.
• E-E-A-T and authority. For YMYL and news content, demonstrating experience, expertise, authority and trust is essential. We help publishers structure content and signals to earn it.
• Discover & aggregation. Google Discover allows publishers to show up in the news feeds of subscribed and targetted users - resulting in more visibility and the ability to entice users to your content.

How we help

We work alongside editorial and product teams on technical SEO, site structure, content strategy and reporting — turning large, complex publishing operations into predictable, growing sources of organic traffic.